The exponential rate that technology is growing is changing the industry of branding and how brands interact with their followers.  With the shift to digital based marketing and the importance of native social media content, the days of old school big box Marketing and PR Agencies are numbered. These old school Marketing Agencies have relied on antiquated grassroots strategies that no longer deliver effective results. In a millennial driven digital world, brands must make a complete  shift to stay relevant in a world of sophisticated consumers that are quick to drop your brand on social platforms if your brand no longer adds value.

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