Google announced in May of 2015 that mobile searches have overtaken desktop searches in 10 different countries. As we move deeper into 2016, with the rise of smartphones and tablets dominating web usage and into the age of surfing the web using wearable technology, the percentage of mobile usage will continue to skyrocket until using desktop computers is a thing of the past. Although Google has not released exact percentages, according to Google Analytics on all the websites that NJS Branding manages, an average of 65% of unique site visits is from mobile devices. The bottom line is that if your business's website is not mobile optimized, you may be losing over 50% percent of your potential online customers for your business.
The exponential rate that technology is growing is changing the industry of branding and how brands interact with their followers. With the shift to digital based marketing and the importance of native social media content, the days of old school big box Marketing and PR Agencies are numbered. These old school Marketing Agencies have relied on antiquated grassroots strategies that no longer deliver effective results. In a millennial driven digital world, brands must make a complete shift to stay relevant in a world of sophisticated consumers that are quick to drop your brand on social platforms if your brand no longer adds value.